“I can acknowledge it was definitely a much bigger push for 25,” said Angelo Desimini, vice president of marketing, publicity, sales and education for Disney Theatrical Group. And yet, as the 25th Broadway anniversary peeked over the horizon in November 2022, the campaign surrounding “The Lion King” took the marketing of the long-running musical to the next level. The team shared more behind-the-scenes details than ever before, threw a block party in Times Square and went big on an anniversary performance and afterparty - Elton John-live-onstage big. When “The Lion King” turned 20 (in 2017), Disney Theatrical Group celebrated.
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